Opening Vibes
By Brian Upton
There are hundreds of words that were written and meant to occupy this first “Opening Vibe”editorial for the premiere issue of Santa Cruz Vibes Magazine. I deleted those words when we landed on a quiet, simple photo of a sunrise casting a unique reflection of our iconic Beach Boardwalk.
The image, captured by Todd Harper, time stamps a perfect moment of solitude and it serves as a visual reminder of our mission: celebrate local culture, support our local businesses and create a permanent community forum for ongoing conversation (NOTE Scan the QR Code below to pitch your story!)
The re-editing of these words also served as a reminder of an ongoing fight I have against overcomplicating what has the opportunity to be very simple. I believe that by building this magazine each quarter, with the help and contributions of our community, it will become a practice in keeping that mindset.
In that spirit we assembled a team that deeply loves this town and are committed to producing a magazine that hopefully, like our amazing cover photo, can be a reflection of who we were, who we are now and who we hope to be in the future.
I would be remiss without thanking Jen, Chachi, Sadie, Neal & Amy for their amazing efforts putting this first issue together. It was a wild ride to the last minute and I can’t wait to get back at it for Issue 2.
