Entrepreneur Spotlight- Nic Lamb

Local big wave rider wants to take away your pain with the “Ice Beanie”

By Neal Kearney
January 10, 2025
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Being an elite big wave surfer is not for the faint of heart. Not only does it take tons of courage and skill, it requires immense preparation and dedication. For those who’ve dedicated their lives to this endeavor, this means endless days in the gym, countless hours testing and dialing in commitment, hectic travel schedules, and single-minded focus when those powerful swells begin to show their teeth. 

Not only this, regularly taming waves taller than buildings puts enormous strain on one’s bodies. This includes broken bones, damaged ligaments and tendons, lesions and gashes, as well as traumatic head injuries (TBI). In fact, as the limits of big wave surfing become increasingly pushed to their limits, TBI’s have emerged as an increasingly common problem within the big-wave surfing community.

TBI’s pose a number of different challenges to those who endure them, including paralysis of facial muscles or losing sensation in the face, loss of or altered sense of smell or taste, loss of vision or double vision, swallowing problems, dizziness, ringing in the ear, and hearing loss. As if those physical symptoms weren’t bad enough, TBI’s can result in some cognitive ailments that can be irreversible if severe.

It’s only fitting that a big wave surfer as accomplished as Santa Cruz’s own Nic Lamb should be involved in bringing a product designed to counteract some of the strain that such fearless surfing places on the human body, especially the brain. After sustaining a number of nasty spills, including one at Nazare in Portugal that resulted in a severe concussion, Lamb began tinkering. 

Lamb also shreds the small stuff! Photo-Fred Pompermayer

After tons of trial and error, Lamb came up with the “Ice Beanie”, a wearable head garment that combines gel-tech and compression in order to combat inflammation from sustaining massive impacts to his skull during his big-wave sessions. Remarkably, he found that his product was extremely efficient in treating some of the horrendous side effects he encountered after his frightful concussion.

It turns out he was on to something. In 2021, Lamb brought his invention onto the hugely successful “Shark Tank” program on ABC. On the program, inventive entrepreneurs showcase their ideas to a room of successful investors, in the hopes of securing financial backing so they can bring their product to the masses.

Mark Cuban, owner of the Dallas Maverick’s basketball team, was extremely impressed with Lamb’s product. So much so that he was able to, after a brief negotiation, secure a deal with Cuban for $50,000 in exchange for 25% equity. 

As of July 2024, the company has sold over 200,000 units, generating more than $8 million in revenue. This deal has allowed Lamb to continue to chase his big wave surfing career without major sponsorship, a career that has already seen him secure big wins at events such as the Titans of Mavericks event in 2016, as well as the Punta Galea Challenge in Spain in both 2014 and 2017.

Now that he’s added helping millions combat migraines, headaches, and their own TBI’s to his resume, Lamb is living his best life. I decided to check in with the young entrepreneur to see how life’s been treating him since Ice Beanie truly put him on the world stage, a place he clearly belongs.

Lamb, pitching his product to a pack of hungry sharks

It’s been awhile since you were on Shark Tank. How has IceBeanie grown since you were featured on the show?

The growth has been tremendous. We just released IceShades (Proprietary gel-tech compression cold therapy for your  face and eyes) and IceSleeve for your knees and elbows. We’ve expanded internationally across Asia, Europe, Iceland and all big box domestic retailers including CVS.

Tell me a little bit about how you got the idea for IceBeanie. Did you start out making the product to use yourself? Or was it simply an idea you had that you felt would be financially rewarding?

The genesis for IceBeanie started when I sustained a concussion after falling while surfing Nazare, in Portugal. I had post concussion migraine headaches and always taking a holistic approach to my health, I wanted to find a natural solution for my head pain. I did not want to take any pharmaceuticals ’cause they are terrible for your health with all the side effects. I started putting ice packs inside my beanie. That was the light build moment for my design. I put pen to paper and started to design a beanie with pockets for ice packs. This evolved to me reaching out to previous business contacts to source a manufacturer to produce my prototype. I invested $10k of my own capital saved up from competing in surfing to produce my first run of inventory and it just snowballed from there.

Waves like this put a lot of strain on adrenaline junkies such as Lamb

Does the product as it stands now resemble those first prototypes?

I’ve gone through dozens of versions and revisions and updates through analysis and feedback. My first version looks comical now but it was effective. It’s evolved a lot since v1 primarily by making it softer and colder. I’m always updating each batch, constantly trying to improve.

Are you still in touch with Mark Cuban? How was his help instrumental in getting Ice Beanie to where it is now?

Yes all the time, Mark is our primary investor. He’s been instrumental in mentorship and guiding us to help scale. We speak very often, probably several times a month. His background in door-to-door sales and his deep understanding of not only domestic but international business. His grasp on how to scale and grow companies due to his dealings and ownership in dozens of companies gives him a unique perspective, so to have the ability to leverage that wisdom is extremely valuable. He’s also become a good friend.

I’m honestly surprised how quick and responsive he is with me it’s incredible! But hey, maybe that’s why he’s a billionaire. The universe and business love speed. I’m always trying to be fast!

So, to reiterate, Mark is very involved and profoundly helpful in advising our direction, and for that we are so fortunate. His wealth of business knowledge and current data across dozens of companies we can leverage is very useful.

Lamb’s gotten pretty used to that winning feeling

Where are you selling your product currently? Are you considering branching out into any other products similar to the IceBeanie?

All our products are available 24/7 at IceBeanie.com. We are global selling domestically and internationally. We are available anywhere you shop online and now across big box retailers like CVS.

Yes—we just released IceShades, our proprietary gel-tech compression cold therapy for your face and eyes, and IceSleeve for your elbows and knees!

What’s the hardest part about running your business? 

Business is a 24/7 sport. There’s no breaks. You sacrifice a lot miss holidays, birthdays, sleep and time with friends and family. I enjoy creative problem solving and that’s the solution to most challenges. Running a cost benefit analysis to major decisions quickly. You can’t be risk adverse.

What a stud!

Is it tough to balance your entrepreneurship with your commitment to staying at the elite level of big wave surfing? Do these aspects of you compliment each other in any way?

It’s not easy but the decision is clear. I’m all in and committed to honoring my bloodline by maximizing my potential. That means winning all my athletic big wave event pursuits and breaking the largest paddle in world record while simultaneously building a successful company.

Speaking of big waves, are you ready to rush some big waves this winter? Any particular goals for how/where you focus your attention in that regard?

We stay ready so we don’t have to get ready. I’ll be mostly focused on Nazare and Jaws.

I want to break the biggest paddle in world record and of course win all big wave events. Total domination. Same every year (laughs).

You’re such a busy guy these days. What do you like to do in your spare time to relax and or blow off steam?

Brother yes, I’m definitely busy but always focused on energy allocation towards environments that serve my growth. I genuinely enjoy the game. I love stand up comedy, so in my free time I’ll go out for that and watch Kill Tony on YouTube. Comedy, health, business, and freedom are my life. I’m also really into fitness. Along with surfing everyday to start the day, I do strength training 5-6 days a week, coupled with Muay Thai and I take a splits stretching class normally five days a week. It’s so painful to stretch but it’s so important and over looked. You’re only as old as you are flexible!

That’s right, you did get a little broken off out there! But you managed to get right back on your feet and charge the rest of the day for an overall 5th place finish! You were the only non-Hawaiian on the podium. Can you tell me a little bit more about your experience?

I’m just getting started brother…stay tuned!

Follow Nic on Instagram! @theyounglamb

Follow Ice Beanie on Instagram! @icebeanie

Visit! www.icebeanie.com

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